Table of Contents
Introduction
In today’s world of internet marketing, email marketing is still one of the key tactics that can be used by the business to reach the customers. unk is perhaps one of the unique selling channels which have consistently shown an excellent ROI or Return on Investment. However, most marketers are yet to harness all the benefits of the social space. In this blog, we will discuss five tried-and-tested e-mail marketing methods that will increase email engagement and yield higher conversion rates on your campaign.
1. Personalization is Key
Once, it was a mere strategy focus; today, it is a level of consumer expectations. Targeting your audiences with relevant messages generates high open rates and high click through rates.
How to Personalize Your Email Campaign:
- It is good to use the recipient’s name in the subject of the email as well as in the email text.
- You may have to divide the emails you are regularly sending into groups based on usage patterns, age or interest to suit the clients.
- More product recommendations might be worth their inclusion, say based on customer purchase history or products that a customer has been browsing through.
Example: According to one study that was conducted recently, there is indication that emails that are personalised carry a 26% higher open rate than those that are not personalised.
2. Leverage Automation Tools
Automating emails is one of the biggest advantages in email mkting. By using tools such as Mailchimp it becomes possible to avoid sending multiple unrelated emails to your audience, thus making it easy for your team to communicate the right messages to the target audience at the right time.
Benefits of Automation:
- Automate delivery of emails to reach the intended audience at the best time to send email marketing.
- Create simple marketing e-mail campaigns such as welcome emails, birthday notices or post purchase communications to improve perceived value.
- Specify performance statistics in real-time, giving you the ability to modify your e-mail campaign marketing strategies.
Tip: Read through the Mailchimp pricing structures for a plan that can fit your business as most of the features can help in your automation processes.
3. Writing Gripping Subject Lines
Your Subject line is your first literal shot at the audience and often all that people see before deciding if they will open your mail. Subject line is the first step in this marketing communication strategy and where the attention of the reader is attracted to open the email.
Tips for Writing Subject Lines:
- Keep it concise: Keep it to 6-10 words if you want to see the title looking perfect, no matter the device that you are using.
- Create urgency: For instance using phrases such as ‘’limited time offer” or “last chance” can lead to quicker response.
- Use numbers or questions: “Five steps to increase sales or Are You Prepared to Change Your Marketing? can spark curiosity.
Remember: Changing the subject line can help to identify which one will be preferred by the target audience.
4. Optimize for Mobile
Today, the result of new technologies and users’ increased interest in using mobile gadgets, over 50% of emails are opened from mobile devices, that is why it is crucial to design your e-mail marketing content, convenient for using from mobile gadgets.
How to Ensure Mobile Optimization:
- Make sure that the email you launch can be viewed on any device – desktop, laptop, tablet or smartphone.
- Limit the copy’s length and, in particular, do not explain much because mobile users rapidly scroll through messages.
- Make sure that the buttons and links are easily clickable and go to adjusted for mobile landing pages.
Research indicates that emails which are mobile optimized can generate a 15% boost in click through rates.
5. Plan and Strategy Evaluation
For the purpose of enhancing effectiveness of email campaign marketing it is advisable to monitor the effectiveness of its elements and change it if necessary.
Key Metrics to Track:
- Open rates: Determine the open rate of your email.
- Click-through rates (CTR): How many readers have clicked internal links within the message.
- Conversion rates: Find out the percentage of those who responded in a way that the marketer or the company wanted, for example if a marketer wanted his audience to buy something, or register for a webinar.
Seeing this data with this level of detail will allow consistent adjustments in approach to guarantee the relevancy of the delivered emails.
Conclusion
Applying all these five successful email mrkting techniques is essential for enhancing your marketing performance and reaching your business objectives. Adding value, making the process as effortless as possible, creating great headings, making the email optimised for mobile usage and constantly evaluating the results are fundamental aspects of an effective e-mail campaign. Begin applying these strategies today and see the good outcomes of your e-mail campaign marketing soon!
