Table of Contents
Introduction
Multitasking when it comes to implementing one ad for several clients or even for purposes of various projects can be very challenging. It becomes tedious, time-consuming, and inefficient when one account is logged in, tracked, and managed individually to optimize performer performances separately as well. That is why Google Ads agency account, also called Google Ads Manager Account or MCC – My Client Center – is a necessary component.
Different from a Google Ads account, Google Ads agency account is a type of account that will offer agencies, digital marketers, and businesses an opportunity of managing multiple accounts from the same account. Such an arrangement is useful for agencies that manage paid ads for various clients, firms with sub-brands or brands, as well as marketers carrying out numerous advertising campaigns.
Whether you’re working in expert mode in Google Ads or have to manage CPA in Google Ads or are in a Google Ads internship, mastering an agency account will help you in your digital marketing career. Also, down the line, if you are looking for Google Ads search certification answers, it will be well-suited for you to make you more competitive in the market to know how to use and optimize Google Ads agency.
In this guide, you will learn about the Top 7 benefits of using Google Ads agency account for digital marketers, agencies, and businesses.
1. By creating a single portal to access and delete all the accounts, the users will be able to accomplish this easily.
Another key feature that is usually associated with the Google Ads agency account is that all the managed Google Ads accounts can be accessed from one workspace. This means that there won’t be a need for constant login and logout as is the case with most social media sites when you are managing different accounts for different p Social media campaign management also becomes much faster and easier.
Key Benefits:
Easy Storage : All client accounts can be managed from this page.
Campaign Visibility – There is an ability to monitor the performance of all the accounts on one screen without having to log in and out to different accounts.
Security – Control the permissions that various users have which eliminates sharing of passwords with members or clients.
Pro Tip: If you are working in Google Ads with an expert mode you should know that an agency account makes your work easier by affording you an opportunity to move from one campaign account and client account, without having to sign in and sign out so many times.
2. The apply to multiple accounts at a time feature will make it easy to increase the efficiency of the operations you are undertaking.
When implementing the same tasks across one or more individual account but within a new campaign, it becomes very cumbersome for businesses or agencies that handle several forms of accounts. Google Ads agency account customers have the privilege of making multiple operations on many accounts simultaneously.
Bulk Actions Include:
Creating campaigns across multiple accounts simultaneously.
Ability to edit ad copy, keywords, prices and budgets at once for several accounts simultaneously.
Developing the policy of automated rules and scripts that will help to manage the campaigns on a large scale.
For instance, for Google Ads expert mode, if you are managing campaigns for 10 different clients, it will only take you a few minutes to adjust the bid settings for all the 10 accounts.
For a Google Ads intern, this feature is extremely beneficial, as it demonstrates and allows one to learn time and other efficient working habits that professional digital marketers employ each day.
3. How to Maximize CPA for Multiple Clients in Google Ads
Cost per acquisition (CPA in Google Ads) is one of the most important metrics that define the cost of a single conversion. Google Ads agency account assists the advertising in managing multiple clients and setting up a right CPA model for the needed advertisement.
How Agency Accounts Aid In Minimizing The CPA:
Kenya guarantees affordable CPA, and overall account performance for a comprehensive view of individual account performance and ability to link multi-campaigns performance.
Making a number of changes to bids in real time according to the trends over CPAs.
Experimenting between the accounts to determine the efficient scheme to spend the advertising budget.
For instance, let’s say that you run Google Ads for two different clients, and your CPA in the first one is much higher than in the second one: Subscriber benefits of utilizing a single tracking tool to compare the targeting, ad creatives, and keywords will be evident, as the information will help to optimize the cost of average performance across the two accounts.
4. Advanced Reporting and Analytics
If you have a Google Ads agency account, it is useful to harness a wide range of reporting and analytical tools that allow monitoring the outcomes obtained from all the accounts managed by this service.
What You Can Do with Advanced Reporting:
Ability to generate tailored performance report for multiple account.
Analyze the data of the several ad campaigns and know which among them was most effective.
Create the ability to schedule reports and notify the clients or other members of the team.
Those of you reading this while preparing for Google Ads search certification answers should know that only managing Google Ads analytics makes the preparation process as practical for the certification as possible.
For instance, instead of using separate reports for the client, one can use a general report and develop a filter for the accounts making the reporting process faster.
5. Enhanced Security and User Access Control
There are many times when one needs to manage several ad accounts depending on the position that one holds or the business they are in, and therefore, security is very important especially if you are managing an agency that deals with customer accounts. Google Ads agency account also comes with additional layers of security and the feature of multiple users’ access.
Security & Access Control Features:
Assign different roles to team members (e.g., Admin, Editor, Viewer).
Lock down individual accounts according to the roles of employees in the team.
This will ensure that they maintain the client’s confidentiality while not necessarily revealing their login details to people.
If you are such a fortunate intern or working with a Google Ads agency account, it is equally important to know how to disburse permissions and limit access for privacy and security for the client.
6. Streamlined Billing and Payment Management
Better yet, managing billing for different clients or different business outlets is not very easy without a central system of storing and tabulating all the details. In this sense, a Google Ads agency account helps in simplifying this process through the unification of accounts’ billing and payment.
Agency account has numerous billing advantages which includes the following:
✓ Multiple purchase with a single invoice from multiple accounts rather than getting different invoice for each service.
Summarize usage of advertisement budget of multiple clients in one console.
In order to avoid interruptions of the campaign, one should set up automated payments.
For instance, if you are running Google Ads expert mode campaigns for 15 different clients, then the agency account will help you to perform payments and even track the particular client’s spending without different invoices.
7. Easy Integration with Third-Party Tools
Such an account for Google Ads is compatible with other fundamental applications and marketing tools to help in the assessment of ad campaigns’ effectiveness.
Key Integrations:
Google Analytics – Monitor the unique information about users and their activity.
Google Tag Manager – another tool that allows the tracking codes be changed without directly accessing the website.
Third-party automation tools – get higher campaign effectiveness with the help of analytical optimizations.
😮 For instance, while being an intern at Google Ads, knowledge about how to link Google Ads to Google Analytics will also enable you to understand the users’ behavior, which can be influential in making proper marketing strategies.
Conclusion
Google AdWords agency can be described as an essential tool for any digital marketer, agency or company, which operates more than one campaign. Some people may use Google Ads expert mode, others might employ methods of optimizing CPA in Google Ads or studying for Google Ads search certification answers, and in any of these cases, mastering an agency account will only ramp up their productivity and efficacy.
Frequently Asked Questions
What is a Google Ads Agency Account (or Google Ads Manager Account)?
Google Ads Manager Account (MCC), is a versatile application which administers multiple Google ads accounts and it is mainly developed for agencies or any big business having many accounts. It is actually a connection to the clients where one can manage and coordinate many accounts from a single site. For instance, it simplifies operations such as billing, reporting as well as offering streamlined management of users/employees. As an eccentric feature, they enable agencies for strategically administrating various campaigns with thorough clarity and integrated workflows of all the client’s accounts it deals with. It offers a quick and efficient way of accessing all information concerning managed accounts./p>
How do you create a Google Ads Manager Account (MCC)?
It is easy to create an MCC and it is done through the Google Ads Manager Accounts page. That is a free service offered by Google. You will start by providing your account name and its usage to disclose whether you will be handling other people’s accounts or yours. Which will be the basic details like time zone and the country of payment, which we provide as a prerequisite for account settings. This creates your hub where you will consolidate your control of all your clients’ accounts.
Can you buy a Google Ads Agency Account?
No, you are not allowed and you should not try to buy Google Ads Manager Account. These are easily accessible from the Google search engine and it is against Google’s rules to attempt to purchase an account from a middleman. Practicing such a manoeuvre is rather reckless as Google is keen on enforcing its guidelines and can lead to account suspension. Moreover, it is also important to state that there are no good reasons to buy an MCC because they are already available in public domain. Taking a chance on anything for which there is only half a reason is not a sane decision to make.
What are the benefits of using a Google Ads Agency Account for managing multiple client accounts?
While using an MCC, it becomes easier to manage several Google Ads account at the same time. It has centralized control to ensure that agencies manage all campaigns related to the clients in that particular centralized platform. This means the reporting process is simplified and billing besides the management of users is made easier hence saving the agencies a lot of time and money. In this way, agencies will be able to concentrate on the effectiveness of campaigns and providing even better outcomes for clients. The general use of one or multiple account performance features is also highly effective since it provides a snap shot into other accounts.
What is the difference between a regular Google Ads account and a Google Ads Agency Account (MCC)?
The simply spoken basic account is created for Google Ads and it is useful for individual advertisers or for the company which independently manages its advertising campaign. It is applied while launching specific campaigns for particular customers and defined goals. Google Ads Manager Account (MCC), in contrast, is used by agencies and other large dealers who work with one or multiple Google Ads accounts. Some of the specific roles provide an integrated view of the accounts and its performance while streamlining related functions. MCC means Master Account Control and any regular account which is being used for direct campaigning is managed by the MCC.
